ocws

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So far ocws has created 130 blog entries.

Promoting Your Website Part II: Branding

August 12th, 2015|Content Marketing, Design, Logo Design, Marketing, Website Design|

Last week in our series about promoting your website, we discussed the importance of SEO. Part of SEO is knowing your brand and niche well enough to use the right keywords so that ultimately, your website is being promoted to its maximum potential. You can't do this until you have your branding complete. Branding involves [...]

Promoting Your Website Part I: SEO

August 5th, 2015|Search Engine Marketing, Search Engine Optimization, Small Business Marketing|

The next 4-part series we have is going to focus on how you can take the website you have now and promote it, maximizing it's potential and making the most of it for your business.  Today, in Part I, we are discussing Search Engine Optimization, more often known as SEO. The foundation of promoting your [...]

Why You Shouldn’t Have a Website that Uses Flash

July 29th, 2015|General, Website Design|

Websites using Adobe Flash often are visually appealing and artistically elegant, yet they end up causing many issues both for the website owner and for the website viewer. With the many options now available for building attractive websites today, Flash has proven to be outdated and a headache for all parties involved. Websites that have [...]

Customer Retention Part III: Recognize Your Customers

July 8th, 2015|Marketing, Small Business Marketing, Social Media|

Two weeks ago, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base. Last week we talked about Customer Retention Part II: Use Social Media for Word of Mouth Marketing. Today, in part three we [...]

Customer Retention Part II: Use Social Media for Word of Mouth Marketing

July 1st, 2015|Uncategorized|

Last week, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base.   This week we are going to continue discussing the importance of Social Media as you work on customer retention, only this week [...]

Customer Retention Part I: Build Your Business Community to Build Your Business

June 29th, 2015|Marketing, Small Business Marketing, Social Media, Social Media Marketing|

The most important part of your business is the customer base you have, and ultimately the community that you build around your business. Sure, a customer is a customer, but loyal and long-term customers that form a community around your business are what will keep you running strong. How to Build Community with Value: Unfortunately [...]

Small Business Advertising on a Budget

June 3rd, 2015|Advertising, Design, Marketing, Print Design, Small Business Marketing, Social Media Marketing|

It can be difficult as a small business owner to know how to reach an audience and advertise your services and products without busting your budget. Here are some ideas for small business owners who want to get the word out and are on a budget. Banner Ads As a small business owner, it is [...]

What Does That Mean? Internet Terms Defined

May 27th, 2015|Blogging, Content Management System, General|

You have your business that you know in and out. You understand everything there is to know about the services you offer and the products you stand by. You also know you need to market your business, and in today's world that means using the internet to reach customers. That is where we come in, [...]

Tips for Creating a Compelling Website Landing Page

May 20th, 2015|Content Marketing, Landing Pages, Marketing, Website Design|

When you are getting started on designing your website, there are things you need to keep in mind about the first impression that a viewer will have when they arrive at your site. From the moment a visitor clicks on your website, you want them to be drawn in. Many businesses make the mistake of [...]

Get Your Message Heard: How to Increase Your Email Open Rate

May 13th, 2015|email marketing|

One of the best ways to keep your customer base engaged is with recurring contact with an email newsletter. One hurdle in this segment of marketing is getting the customer to actually open your email. Here are some strategies for having your message heard after you've spent the time crafting it. Be Specific: Your subject [...]