How large is your company’s email database? Why do I ask? Because size does matter. The size of your database has a direct correlation to your company’s bottom line…to your company’s cash flow. According to research from the Database Marketing Institute, every email address captured adds $10 to your company per year.
Simply stated, if you have 12,000 email addresses in your database that adds $120,000 to your company.
Now, there are some people that earn more than $10 per name. Matter of fact, I know of one business owner that generated close to $1.25 million dollars last year with a mailing list of 13,000 that he brings tremendous value to on a regular basis!
How did he do it?
He used highly targeted landing pages to capture qualified, legitimate email addresses. He didn’t just want anybody on his list. He wanted a specific type of person on his list. With that in mind he worked to design a compelling landing page to attract the right people.
You should do the same. Either do it yourself or find someone to help you get it done. Here are a few things you can do to get the job done.
Design a Landing Page With One Clear Intent
If you want to build your email database then you need to create a landing page specifically for that reason. Don’t try to sell them a product or service just yet. You are just trying to get the relationship started.
Give Something Away for Free
To spice things up a bit, and entice them to give you their information, you will want to offer them something of value such as a free white paper, special report, tip sheet, software download,video, mp-3, or demo. Make sure that it is something that they can receive immediately.
Promise to Send Them Great Stuff on a Regular Basis
In addition to a free offer, you will want to let them know that you will be emailing them on a regular basis. You want them to give you permission to continually market to them at the minimum once a week. Make sure that what you send them is of value so that they will continue to stay on your list and open your email.
Ask for As Little Information As Possible
Let’s face it, to send something online all you really need is an email address. So you will want to make sure that you have a form that collects their email address. You may also choose to capture their first name. Resist the temptation to ask for too much information too soon. Instead, use a progressive profiling approach that helps you gather more information from them over time and as your relationship deepens.
Add a Button That Tells Them What to Do
If you want your visitors to download the free report then your call-to-action button needs to say just that. Use phrases such as, “Send my free report”, “Download now”, “Sign me up right now”, and many others. You get the idea. Avoid using generic words such as “submit” and sign up.
Final Thoughts: Your email marketing landing page doesn’t have to be long, but it does have to be clean in design and clear in copy.
Questions You May Want to Ask Yourself:
- How large of a list do I want to have?
- How often will I communicate with my list?
- How fast do I want my landing page up and running?
