There are so many ways we are told daily that will help us boost our business. Expanding your concept of customer service is key to your business model and has to be part of a larger strategy for customer engagement. It is important not just to engage customers, though, but to meaningfully engage customers while delivering excellent service.
Customer service isn’t just something you have to do once – it needs to be an ongoing conversation using a variety of modes of communication. Using the web in addition to your face-to-face interactions is vital to your customer’s experience. This interaction needs to be genuine and relevant – with those things you will build trust and form a positive relationship with your customers that will keep them loyal to your brand.
Use Email – Email marketing can be a very effective tool when used properly and in a way that both engages your customers and encourages them to buy your products or services. Email messages should be clear, concise and enticing. Emails should both inform and entice. Share what you are doing as a business and entice with a deal, special or freebie.
Use Social Media – You need to clarify your audience’s needs, wants and challenges-not to mention where they’re spending time online. You can discover these things by surveying your customers. Once you know where they are online, you can use your company’s social media presence to interact with them. Whether it is Facebook, Twitter, Instagram, Pinterest, or Linkedin – having a presence and interacting with your clients where they are the most is vital.
Blog – Having a blog connected to your business website will help you present a more casual yet useful and informative side of yourself and therefore your business. Share information is current and relevant, add a personal flavor to the writing you put on your blog. Even use your blog for promotions to encourage sharing on social media and shopping online or in person.
Helping you write content or set up social media accounts and train on best practices are things we can help you with here at Old City Web Services. If you want to take your customer service to the next level by engaging your customers in these ways, let us know how we can help you by contacting us today!
If you’d like for us to help you in taking your business to the next level, call us (904.829.2772) or e-mail us and we will be happy to offer our services!