Silver Feather

Logo Design

SERVICES PROVIDED

Logo design

DESCRIPTION

One of St. Augustine’s most unique gift shops in the historic downtown area, Silver Feather came to us in search of a logo that would represent the one-of-a-kind style in their jewelry and gifts. We began with a feather icon with imperfect shapes and lines to create a texture and unique appeal, then mirrored that in a handwriting-style font that was slightly distressed. To balance the artistic nature of the feather and “Silver” lettering, we used an informal, serif-type font for “Jewelry and Gifts.” This second line of text was a necessary part of the logo to provide customers with more information on what the store had to offer. In addition to this logo design, we also created a series of promotional print materials for this client.

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