As a business owner creating and managing a website can be difficult. Your expertise is in your business and not graphic design. However, a compelling website is just as important as a business manager. With the Christmas approaching, you'll want to be sure that visitors are captivated by your site because they have a limited [...]
A customer’s first impression of any company is the About Page. It is just as important as a first interview and needs to stand out in order to wow an audience It is a critical element of each website. Every About Page should include factors such as a description of the company's mission, the company’s [...]
1. Every website MUST have a specific purpose. Why do you have a website? That's the first question you have to answer before you even begin to think about design or anything else. What do you want someone to do when they visit your website? Do you want them to purchase one of your products [...]
Once you've got a great, professional web design, the next step is to create professional text that will inform your potential customers about what your business does and how they can sign up for your services. We have put together a couple of quick tips to help you write excellent website content: 1. Be Original: [...]
When it comes to websites, the buttons or "tabs" that allow visitors to move between pages are referred to as "navigation". This navigation is key to creating a user-friendly website that will allow your visitors to find what they need to know about your business. This week we've put together some quick tips to help [...]
Over the next month we're going to take a closer look at the most important components involved in creating a good website, starting with design. With every custom website design we create, there are several principle factors we take into account, including: 1. User Friendly: The most important factor in any design is the ease [...]
Is your website mobile friendly? If you don't know the answer to the above question, ask a friend or family member to visit your website on a cellphone or iPad and see if they are easily able to navigate from page to page, find important information (hours, location, etc.) and contact you by phone or [...]
With summer just around the corner, now is the time to clean up your website in preparation for a fruitful year. As technology grows and changes, some things that we once needed on our website become unnecessary and actually hold us back from a blossoming business. We have put together a few suggestions for some [...]
Five years ago, only a handful of people had ever heard of social media. It certainly wasn’t a tool that businesses were using to promote themselves on the web, but now social media has become an essential component of every successful marketing campaign. This is just one example of how quickly technology evolves and how [...]
