Once you’ve got a great, professional web design, the next step is to create professional text that will inform your potential customers about what your business does and how they can sign up for your services. We have put together a couple of quick tips to help you write excellent website content:
1. Be Original: Don’t start off your home page web content with a generic “Welcome” message. As soon as a visitor sees a standard greeting like that, he or she will stop reading and move on to something else. Grab their attention, give them the information they need to know and finish with a call to action.
2. It’s okay to be repetitive: Users can enter your site on any page, so it’s okay to repeat some content. Make sure the key points of your business—services offered, target clients (are you reaching out to contractors or soccer moms?) and a point of contact—are mentioned on every page.
3. Break it up with headlines: Separate long paragraphs of text with headlines to point out certain sections. This is another way to grab the visitors’ attention and pull their eye to certain sections of text, it also creates visual appeal in your content.
4. Keep it relevant: Focus on the most important things you want your customers to know. You want your text to be long enough for people to get your message and decide that you’re the right business for them. Any extra information will just create confusion and steer them away from what you want them to do.
5. Call them to action: Just like the rest of your marketing materials your website should drive users to contact you. Close out every page with a call to contact you for more information or to schedule an appointment, whatever it is that people need to do to engage your services.
We can write professional website content for you!
If your time is maxed out doing all the other things it takes to run your business, contact us about writing your content for you. Whether you have a new website in progress or an old website that needs some updating, we have talented writers on staff who can write great content for your website.
For more information call (904) 829-2772 or send an email to us at letusmarketyou@oldcity.com.