If you’re using your website to your advantage, it should function on its own like an extra employee for your business. It should convert clients and make sales by sharing information with your customer base, maintaining a professional appearance and providing excellent customer service.
All of that begins with giving your website a purpose.
Instead of having a couple of pages on the web that tell people the name of your business, how long it’s been around and what the phone number is, your website should drive people to take action.
Here are four of the main functions a website usually serves (and some websites can fulfill more than one of these functions):
1. Information: If you’re a service provider, your website should drive people to learn more about the services you offer by providing them with text and photos that describe what it is that you can do for them. The text should be informative without being boring or verbose. Use bulleted lists, short paragraphs and headlines to keep people from getting turned off by big blocks of text that they won’t read.
2. Contact: To make a sale or answer questions, sometimes you want customers to contact you directly. Your website should give them multiple options for doing this including a phone number, email address, contact form and a map to your location. All of these methods of contact should be easy to find so that someone can reach you right away.
3. Sales: If you’ve got an eCommerce shop or sell tickets, ask for donations or want customers to make any other kind of payment, your website should drive clients to make purchases. In this case it is critical that your website is professional and secure so that your clients can trust that making an online payment is safe.
How can we help?
If your website is not driving people to do one of the above functions, we can come to the rescue!
We can assist you in getting information to your clients through our content writing services, set up contact forms and Google Maps links to make it easier for customers to contact you and we have a secure eCommerce system that allows you to sell your products safely online through a payment gateway.
Call us for more information, pricing or with any questions you have about creating a purpose for your website. Why do more work when your website can do the work for you?