Creating a website for your business can be a great step toward growing your audience, spreading information about who you are and what you do as a company, and increasing your online presence and ultimately your business’ bottom line. The fact is that simply creating a website and sending it off into cyberspace is not all that it takes to help your business. Here are some best tips for managing your WordPress site to optimize it and keep it helping you meet your business’ goals.
Publish
Publishing new, fresh content to your site regularly is one of the top tips for keeping your site optimized. To keep people visiting your site and to keep your search engine ranking high, new content is key. When your site is first started you probably have a lot of great ideas – store some in your back pocket for later instead of using them all up right away.
Spread the Word
There are numerous ways to keep your website viewers up to date on what is happening and to keep them in the loop as you make updates to content. Offering an email newsletter for viewers to subscribe to and setting up social media pages are two big ones. The key with using social media is to select what content you share wisely, so you get the most bang for your buck. Know your audience and what they respond to, what they are going to click on, and what will get them involved.
Keep Things Running Smoothly in the Background
Some of the most important things you can do for your WordPress website are things that no one else can see. Updates: Updating your version of WordPress as well as your theme and plugins will help keep your site running smoothly and securely. WordPress updates fix bugs in code, keep security tight, and add features to what you are already using. From the get-go, creating a site that will perform well and is set up for increased traffic is important, too. This can be accomplished through setting specific objectives when your site is created. Search Engine Optimization will attract more visitors, Google Analytics will allow you to track users, conversions, and bounce rates. Having your site optimized to perform well across all platforms is important as well.
Keep it Secure
Having enhanced site security is one thing that many website owners overlook, and it can make or break your website. Keeping hackers and spammers at bay will make the user experience better and will give you far fewer headaches on a day-to-day basis. Secure site hosting and management that includes locking down parts of the site to keep unwanted attacks at bay is integral to keeping your site functioning optimally day in and day out.
All of these features – updates, social media, secure website management, and creating compelling content – are tools that we at Old City Web Services are able to provide you to help keep your website optimized. Please don’t hesitate to contact us via email or phone to set up an appointment to help you with your website today!