October 7, 2015
Today, we are looking at the fourth and final part in our series on Content Marketing. In Part I, we looked at Analytics, in Part II, we looked at Building Your Strategy, in Part III, we addressed Why It’s Important. Today, we are going to bring it all together and talk about Implementing Your Content Marketing Plan.
Have a Calendar
Having a content marketing calendar to guide you in what you are going to post on what platform and when is key. You can see what you need more of, and as always it can be altered based on results that you find through Analyzing your Google Analytics
Diversify
A content marketing plan is much more than a blog or website homepage, and you want to think of the big picture. In addition to blogging, your website and content should include calls-to-action, social media posts, email, and website changes.
Enlist Help
