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October 14, 2015

 
Just having a website for your small business isn’t enough. There are things that your website needs to keep it functioning, current, and able to meet yours and your customer’s needs.

Here are 5 Things Your Website Needs Today:

Easy to Find Contact Information

Where you are located, how to email you, and your business phone number should all be prominently displayed on your website’s homepage above the fold (where the viewer doesn’t need to scroll to find it.
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Easy to Understand Site Navigation

Don’t make people guess where your information is. Make your page names obvious so site visitors know how to find just what they need.

Customer Testimonials

Share good reviews about your business, why people love your products and services, and encourage new potential customers by showing them you are trusted by others.

A Call to Action

Direct your site visitors. Tell them what you want them to do when they arrive at your site. Whether it is “Click Here” “Book Now” “Shop Now” or any other number of directions, giving site visitors a purpose and helping direct them will keep them there, and grab their business.

SEO

Your website needs SEO. Having your text content, photos, links, and other elements of your site set up so that people can find you on the internet is absolutely necessary. It is a huge part of directing internet traffic to you when they are searching for a business in your niche. You need to be found online.