John Woody Utility Contractors

Branding

John Woody (JWI) is one of Jacksonville’s leading underground water utility contractors. JWI operated for years without any form of logo or branding. Old City Web Services educated JWI to the importance of a logo. A logo not only would help them standout in a sea of ever growing competitors, but also impact how their business is perceived by their current and potential clients. This began the collaboration of a logo design that would appear on company vehicles, employee apparel, and other branded pieces. The resulting design used an in-line type that represented water utility lines, which was a huge hit with the company.