Social media platforms are essential to most marketing strategies. These three social media updates on Twitter, Instagram, and Hootsuite will easily connect you with customers, help you obtain feedback, and spread product awareness.
Instagram Adds Poll Feature
On October 3rd, Instagram added new stickers in the Stories section of the app that enable you to poll followers. The polls are limited to a two-answer query. But, there is a catch, the polls expire with your Story which lasts 24 hours.
Twitter also has a polling feature that many businesses use to collect feedback and essentially create happy customers. Social media updates made to Instagram, can be used in the same way and will give you a better idea of where you stand when it comes to the relevancy of your product or business. For example, if you are a bakery you can ask something like, “Do you like red velvet cake?” Based on the answers of your followers, you’ll know whether to make dozens of red velvet cupcakes, or just a few!
Social Media Updates to Hootsuite
On October 10th, Hootsuite increased the number of posts a free user can schedule from ten to thirty! This is a game changer for businesses who utilize the social media management tool. Instead of buying an expensive package, they have access to schedule more posts in advance.
Hootsuite is constantly making social media updates. With their newest addition you can send more bulk messages, plan more campaigns, and keep your social media sites more organized. Instead of creating compelling messages on a day to day basis, spend your spare time interacting with followers by re-tweeting, re-posting, and liking or sharing posts.
Hootsuite now alerts you to how many posts you have scheduled and available.
Twitter Updates Character Count
On September 26th, Twitter announced that a small group of users are experimenting with a larger character count per tweet. The social media platform believes users will appreciate the extra text room. If this is true, you can expect the limit to double from the current 140 characters to 280 characters.
As a business owner using media sites like Twitter is imperative for staying relevant and interacting with your customers. An increased character count means there is no need for sacrificing grammar or the integrity of a post. Basically, this social media update will allow businesses to better promote products, convey messages, and add more hashtags!
“…languages like Japanese, Korean, and Chinese you can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French.” – Aliza Rosen, Twitter Employee, Chart by Twitter
Businesses that use blogs or social media platforms to channel their audience should also utilize an editorial calendar. Editorial calendars allow you to organize your media strategy, manage projects, plan bulk campaigns, and stay relevant! A visual record of content is also very useful when comparing efforts that have been successful to those that have not. Don’t know how to get started? No worries, we can help!
Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. We run a personable home front service located on Florida’s First Coast and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at (904) 829-2772 or contact us today.
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Photo credits: Old City Web Services, Twitter