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About ocws

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So far ocws has created 177 blog entries.

5 Mistakes Not to Make in WordPress

January 27th, 2016|Content Management System, Mobile Website, Website Design|

Building a website isn't as easy as it looks. There are a lot of things that go into the background of a website, in addition to the design and layout and basic functions. Often, there are things that are overlooked if you don't go with an expert to build your website for you. Making Life [...]

Thoughtful Marketing

January 27th, 2016|Marketing|

There are so many options that you can be presented with as a small business owner in order to grow your customer base. Many of them can include things that are expensive or complicated or time consuming. It can be difficult to see the benefit when something is any of those things. Today, putting aside [...]

Practical Social Media Tips

January 27th, 2016|Facebook, Marketing, Social Media, Social Media Marketing, Twitter|

Social Media can be both fun and good for business. It is a place to be a little more casual, and to let your clients - current and potential - learn a little more about you. There are things you need to know before you get started on social media though, to make sure that [...]

SEO Trends for 2016

January 21st, 2016|Search Engine Optimization|

Last week, we discussed the importance of Conversion Rate Optimization. This is one of the top trends for 2016 as businesses seek to optimize their website for search engines. In addition, there are many other trends that will continue through 2016 and it will be important for you to keep on top of them for [...]

Optimize Your Website for Conversions

January 19th, 2016|Content Marketing, Marketing, Mobile Website, Small Business Marketing, Website Design|

 Whether you have a website that needs updating or you are creating a new website, the best place to start is with asking yourself what the ultimate objective is. The answer probably falls somewhere along the lines of that you want it to look good and get results. Conversion optimization is all about the action [...]

New Year, New Look: Update Your Website

January 5th, 2016|Design, Marketing, Mobile Website, mobile-responsive website, Responsive Web Design, Website Design|

It is a new year - a great time to start fresh for your business. One way to start the year off on the right foot for your business is to give your website a fresh new look, and make sure that your website is optimized to keep up with today's web design and development [...]

Send Email to Your Mailing List

December 15th, 2015|email marketing|

There are many services that we offer here at Old City Web Services. One that we'd like to feature for you today is helping you to put together email for a large mailing list. We often get asked what a client's options are for sending to their email lists. For many reasons, using a service [...]

Is Anyone Finding Your Website?

December 8th, 2015|Search Engine Marketing, Search Engine Optimization, Small Business Marketing|

You have a great website, but now what? You now have the challenge of bringing in quality traffic that will result in real conversions for your business. Marketing your website once it's live is so important, especially today as the internet is continuing to explode with new, relevant competition. You may have been the only [...]

Email Marketing and Landing Pages

December 1st, 2015|Content Marketing, email marketing, Landing Pages, Marketing, Mobile Website, Small Business Marketing|

It is December and that means it is time for your small business to get serious about promoting your holiday sales and specials that you have going on. Email makes up over a third of the ways that consumers make holiday buying decisions. The most important factor in your promotional emails is that they lead [...]

More Internet Terminology Explained

November 17th, 2015|Content Marketing, eCommerce, Search Engine Optimization, Small Business Marketing, Website Design|

It can be a challenging task to keep up with both your small business and your online presence when often the terminology can leave you confused. Here are some useful definitions to help you as you work on your website so you understand what is important. Browser – A browser is the software application you [...]