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About Synthia Nadal

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So far Synthia Nadal has created 43 blog entries.

Top 5 Website Myths Busted

2019-08-19T09:10:17-04:00August 6th, 2019|Web Development, Website Design|

Website myths lead people to make wrong decisions for their website. Like most myths, the misinformation spread in website myths can misguide a person into making wrong decisions. Now, we’ve all heard it before, “You shouldn’t believe everything you read on the internet or see on TV.” Yet, we’re all guilty of doing this, [...]

5 Differences Between DIY and Professional Websites

2019-07-19T17:04:20-04:00July 19th, 2019|Content Management System, Web Development, Website Design|

The Five Differences Between DIY and Professional Websites It isn't a surprise that there is a challenge or two to face when taking on a DIY project. So when does the challenge outweigh the perks of saving money by doing it yourself? In this blog, we'll run down the five differences between DIY and [...]

Free Tools for Content Writing

2019-06-21T10:18:59-04:00June 20th, 2019|Blogging, Copywriting, email marketing, Landing Pages, Small Business Marketing, Social Media|

Wait a minute… What is content? Content is the text, images, video, graphics, as well as every additional element that isn’t part of a design. So, if you have a website, brochure, business card, social media platform, etc., then content writing should be important to you. After all, websites, pamphlets, and other marketing materials [...]

The Importance of Email Marketing

2019-05-23T11:17:14-04:00May 21st, 2019|email marketing, Marketing|

Email marketing is likely the right choice for your company... But you may be thinking “Am I the right person to execute it?” While email marketing is very effective, it can be difficult to implement if you’re unfamiliar with the process. Luckily, we’re here to help. We know everything there is to know about [...]

Taking Inventory of Marketing Materials

2019-04-25T14:54:55-04:00April 16th, 2019|Content Marketing, Marketing, Small Business Marketing|

Taking inventory of your marketing materials is a two-step process. The first step in taking inventory of your marketing materials is to pinpoint your marketing budget. Consider last year's budget. Then answer this question: Was this enough to make your marketing strategy successful? Step two is assessing how valuable your marketing materials are by [...]

Grow Your Business: Get the Message Out

2019-03-15T15:34:58-04:00March 13th, 2019|Advertising, email marketing, Social Media|

There are many ways to grow your business but one of the most effective ways is by getting your message out. If you're having a sale, changing your business hours, or have a new product, how will your customers find out if you don't inform them? Who else will let them know? Having the [...]

Use Listings and Online Reviews to Boost Your SEO

2019-02-01T16:44:56-04:00January 31st, 2019|Search Engine Optimization, Small Business Marketing|

Why Do Listings & Reviews Boost My SEO? More times than not, people research a business before making a purchase. A huge part of that research is checking their listings and online reviews. In fact, online reviews have been proven to affect 67.5% of purchasing decisions. Furthermore, search engines understand that consumers take online reviews [...]

The Importance of an SSL Certificate

2019-01-31T13:24:37-04:00January 18th, 2019|Cyber Security, Search Engine Optimization|

The Importance of an SSL certificate. An SSL certificate is a technology that encrypts information traveling from a website’s server to a visitors browser and vice versa. Nowadays, it isn’t unusual for people to choose to manage their finances or keep sensitive information saved on their computer. The heightened popularity of sending this type of information [...]

Preparing Your Business For the New Year

2019-01-31T13:24:38-04:00January 4th, 2019|Advertising, Cyber Security, Small Business Marketing|

Preparing Your Business for the New Year The New Year often prompts businesses to reflect on the past fiscal year. On the other hand, it’s also an opportune time to prepare for the months to come. Use January to realign your marketing, security, and customer service strategies. Below is a general outline of questions to [...]

Two Telltale Signs Your Site Needs A Redesign

2019-01-31T13:24:38-04:00November 30th, 2018|Design, mobile-responsive website, Tips For Success|

A website is an important marketing tool because it is a business’ online storefront. When people are surfing the web and come across a website, they judge it and determine whether that business is a good fit for them. There are quite a few reasons that might deter someone away from a website only to [...]