Case study
Wedding Florist Website Redesign: 400% Lead Increase
How we increased weekly leads by 400-500% and achieved first-page Google rankings in 6 months
Hear from Nulita Loder about her business transformation
Business Details
Business: Jade Violet Wedding Floral
Industry: Wedding & Event Florals
Location: St. Augustine, Florida
Website: jadevioletweddingfloral.com
Specialization
Affordable wedding and event floral design with lower minimums than typical event-only florists, serving couples with varying budgets throughout the St. Augustine area.
The Challenge & Our Solution
Jade Violet Wedding Floral in St. Augustine was struggling with sporadic leads and poor search visibility. Some weeks they received zero inquiries despite being a quality florist specializing in affordable wedding arrangements.
The Problems
- Zero weekly inquiries in slow periods
- Ranked on page 3+ of Google
- Broken contact forms and buttons
- Customers assumed "too expensive"
- Vague inquiries: "I need a quote"
Our Solutions
- Educational questionnaire system
- Local SEO optimization strategy
- Mobile-responsive website redesign
- Clear "affordable luxury" positioning
- Google Business Profile optimization
“The website wasn't answering people's questions, and I find people are afraid to talk to a florist. They're afraid to ask questions, because they really don't know anything about flowers.”
~ Nulita Loder, Owner of Jade Violet Wedding Floral
Key Success Factors
Customer Psychology
Addressed intimidation factor with educational content and approachable messaging
Customer Psychology
Addressed intimidation factor with educational content and approachable messaging
Customer Psychology
Addressed intimidation factor with educational content and approachable messaging
Customer Psychology
Addressed intimidation factor with educational content and approachable messaging
Before
Struggling to Connect
- Zero inquiries some weeks
- Buried on page 3+ of Google
- Broken contact functionality
- Perception: "Too expensive"
- Vague inquiries requiring follow-up
AFter
Thriving Digital Presence
- Consistent 5-8 weekly qualified leads
- First-page Google rankings achieved
- Streamlined inquiry process
- Clear "affordable luxury" positioning
- Detailed project specifications upfront
