Last week, we looked at Customer Retention: Building Your Business Community to Build Your Business and we ended with the importance of using social media to add value for your community base.
This week we are going to continue discussing the importance of Social Media as you work on customer retention, only this week we are discussing how social media’s word-of-mouth marketing will increase because of and expand your customer retention.
Social media sharing is a powerful way to grow your business. Again, this is something that doesn’t just happen overnight. You have to start with being a trustworthy brand, have a message of value for customers, and then those customers will help as you put forth your efforts to spread the word about who you are and what you do as a business on social media. Customers who trust you will share that with their friends and family.
How do you make this work?
- Ask customers to check in on your social media page when they arrive in your business to share where they are
- Ask customers to review you on your social media pages. Be a company and brand that makes customers want to tell people they know about you – whether it is a great deal they got, the smile you put on their face with your customer service, or what a great experience they had while you served them.
- Share with customers how much you appreciate them on social media and they will return the favor. Everyone loves to share where they are and how their experience is going when they are happy – having social media presence will allow them to do so while promoting your business as well. You are providing an outlet for customers to share the good and the bad and this builds trust with customers, which builds loyalty and results in customer retention.
We will discuss this more in next week’s installment – Customer Retention Part III: Recognize Your Customers. Be sure to check back and see how to continue building your customer base and retaining customers.