One of the best ways to keep your customer base engaged is with recurring contact with an email newsletter. One hurdle in this segment of marketing is getting the customer to actually open your email. Here are some strategies for having your message heard after you’ve spent the time crafting it.
Be Specific: Your subject line should be short, sweet, and tell the customer exactly what you are going to say in the email you’ve sent. Email subject lines are not a place to get too cute or too casual. Make it feel important and interesting.
Get Personal: This seems like a no-brainer these days, but it’s worth repeating that it’s important to use the customer’s first name if you have it. Make them feel valued in this small way.
Experiment: Try short subject lines, longer subject lines, informative subject lines, and ones that tease the viewer into clicking to see more. Analyze your email response open rates and go with what seems to work with your clients. First and foremost, knowing what YOUR email base wants to read is important and what they are looking for will be obvious once you analyze your email statistics after experimenting with different formats.
Get to the Point Fast: Many email programs now display a preview of the email so the more valuable information you put in the first two lines, not just the email subject line, matter. Give the reader a glimpse of what is coming when they click your email open to draw them in and promote your business.
Do you need more small business marketing ideas? Old City Web Services specializes in helping your small business grow through online media and marketing.
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