People often create judgments based on first impressions. This same reality applies when it comes to how potential customers, suppliers and business partners form their initial impression of your company – they will make quick judgments whether or not to conduct business with you in-part on how professional you appear to them. Having a good logo will help you appear in a professional light at first glance! Furthermore, it’ll allow you to build trust, stand apart from competition and maintain your loyal customers.
What makes a good logo, you ask? Here are some characteristics a professional logo will have:
- Describable- you must be able to explain your logo to others in order for them to identify with your company’s image
- Memorable- a good logo will have a lasting impression on both existing and potential customers
- Effective without color- the color is always secondary to the shape and form of your logo. It must be effective even when it appears in black and white
- Scalable- (i.e. your logo must work even when it’s an inch in size). This is essential for your office collateral such as pens, invoices, envelopes, etc.
- Relevant- your logo must have relevance to your industry (this process takes in depth research to distinguish your unique characteristics)
Your logo should incorporate many of your company’s aspects within one simple, unique image. You should be proud of your logo and make sure to use it regularly so that people will begin to identify it with the products or services you offer.
Let Old City Web Services help your company grow professionally by either designing a new or redesigning an existing logo for your business. Our professional graphic design team truly understands the importance of consistent, clean and professional branding and will give you the brand identity you crave. Give us a call today: 904-867-4112 or email us: letusmarketyou@oldcity.com to schedule your free one-hour consultation.