Arizona Custom Knives

Branding

Julie Hyman started her business, Arizona Custom Knives, when she noticed that there was a local demand for “no-frills” pocket knives; her target audience being knife enthusiasts who are willing to spend a few extra bucks for one-of-a-kind hand-crafted knives. It was Old City Web Services’ job to design a logo that captured the business’ southwest origin, as well as the elegance and simplicity of Hyman’s products.