Devil’s Elbow Fishing Resort

Branding

Devil’s Elbow Fishing Resort, family owned and operated for over 40 years, was formerly a bait and tackle shop and fishing spot. Then, the family decided to transform the business into a fishermen paradise with stylish cabins, porches that overlook the Intracoastal Waterway, and updated boat ramps and docks. Considering these changes, they knew it was time to rebrand their business. The challenge with this logo redesign project was communicating that the once bait and tackle shop was now a resort and fishing destination. The family contacted Old City Web Services desiring a rustic feel that was identifiable to their customers and reflective of their long history at Devil’s Elbow. The family was happy with the makeover and returned for several more projects.