Our neighbors in Putnam County felt it was past due to brand themselves to show that even a small county can be a desirable destination stop for those visiting the state of Florida. So began the collaborative effort to unlock who Putnam County is and wanted to be seen as. The leadership of the county soon discovered the answer was simple, they are an outdoor oriented community. Locals and visitors come for fishing, trails, camping and Putnam’s historic small town feel. The committee therefore suggested that their brand consists of three elements of sun, water and land. We created a bold, yet simple iconic logo for Putnam County that captures who they truly are.