The Tasting Tours

Branding

What better way to take in the sites of the Nation’s Oldest City than on a guided tour. Even better, if you could take in the sites relaxing with a glass of wine. The Tasting Tour, a dynamic and growing business, had outgrown in-house attempts at branding. The owners sought Old City’s assistance to craft a brand that would prepare them for the next phase of their business growth which would be to branch out into more cities. The goal was to create a unifying branding system that would represent all that The Tasting Tours has to offer in the way of food, wine and various themed tours.