The Village Academy
Branding
One of St. Augustine’s most popular childcare and pre-K-12 facilities, The Village Academy is well known and highly esteemed in the community. The previous generation who grew up through the program is now among the academy’s most loyal customers who have enrolled their own children. Years of the academy’s planned growth in educational programs and a newly constructed additional facility made the timing right to take a long hard look at The Village Academy’s brand or lack thereof. Branding required a balanced approach in recognizing the academy’s audience while providing a design that projected its generation spanning existence. Old City Web Services successfully exceeded the clients expectations.