About The Company
Dr. Nay is a nationally recognized psychologist, author, and former Georgetown University professor who brings a calm, structured, and solution-focused approach to therapy. His practice supports clients with issues ranging from anxiety and anger to relationship challenges, grief, and trauma. McLean Psychological Practice is known for providing expert, compassionate care grounded in cognitive-behavioral therapy and mindfulness-based techniques
The Challenge/s
The original website for McLean Psychological Practice was outdated, not mobile-responsive, and lacked a clear path for visitors to schedule appointments. It didn’t reflect the level of professionalism or trust that Dr. Nay’s reputation commanded. There was also no SEO strategy in place, and no digital advertising efforts to support new client growth.
Solutions We Provided
We designed a clean, modern WordPress website that’s fast, mobile-friendly, and clearly communicates the practice’s services. To increase visibility, we implemented on-page SEO for therapy-related keywords and launched a localized Google Ads campaign targeting individual and couples counseling in the McLean and D.C. metro areas. Calls-to-action are placed strategically throughout the site to increase conversions, and ongoing hosting and security are included for long-term peace of mind.
The Logo
The logo was designed to reflect professionalism, calm, and clarity. We used a clean serif typeface paired with a simple, modern emblem that symbolizes stability and support. The color palette features soft earth tones to convey trust, warmth, and emotional safety — values central to the practice’s work.
"We needed a website, and Old City Web Services made the process easy and stress-free."
Old City Web did an outstanding job redesigning my website. It now looks professional, works on every device, and better represents my practice. I’ve noticed an increase in inquiries, and it’s a relief to have fast, responsive support whenever I need changes
~ Dr. W. Robert Nay, Clinical Psychologist
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