A comprehensive marketing strategy for Silver Bay, a luxury 55+ manufactured home community in Palatka - including website development, content creation, print materials, local SEO, and PPC advertising campaigns.
About The Company
Silver Bay is a premier 55+ manufactured home community in Palatka, Florida, offering resort-style amenities, high-quality homes with luxury finishes, and a care-free lifestyle for active adults. The community features a clubhouse, pool, walking paths, and full-service amenities designed for comfortable retirement living.
The Challenge/s
As a new residential development, Silver Bay needed to establish market presence and attract qualified buyers in the competitive 55+ housing market. They required a complete marketing strategy to reach potential residents actively searching for retirement communities in Central Florida.
Solutions We Provided
We developed a comprehensive growth strategy starting with a professional website that showcases the community's amenities and lifestyle benefits. Our content strategy included compelling copy that speaks to active adults seeking care-free living, plus print materials for real estate agents and home shows. Strategic local SEO targets families researching retirement options for parents, while targeted PPC campaigns reach prospects actively searching for 55+ communities in Florida.
"Complete Marketing Strategy That Drives Results."
Rich and Chris have been extremely helpful in getting our website up and running. They have great ideas, are very responsive, and easy to work with!
~ Hayden Harrington, Silver Bay Palatka
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