Web content is more than placing a brochure on your site or typing out a bullet point list of the services you offer– you need a good amount of quality content for two primary reasons:
1. Traffic – You need it to get people to your site; it’s the king of SEO
2. Engagement – You need it to keep visitors from leaving your site
Hands down, the absolute most important element of content is quality. Without quality, you can wave goodbye to potential customers because they either can’t find you online or they’re just not interested in what you have to say. So, how do you know if your content is quality…
Quality Content Is:
- Original (you wrote it!)
- Unique
- Offers real value – customers want substance
- Purposeful
- Jargon-free – it’s tough to sell something when users cannot decipher your lingo
- Easy to find – you want Google to find it, rank it and display it in relevant search results
Now that you’re set up for success, it’s time to get started so go ahead and grab your laptop and start typing…pretty easy, right? Negative.
Content writing is NOT easy, but it can sometimes be fun! Here are a few ways to make the content creation process a little bit easier and a little more fun:
Schedule a coffee date. . .
Interview your employees, customers, business partners, etc. Invite them to a quiet, relaxing cafe or coffee shop as an incentive. They’ll give you valuable context and a unique perspective that you wouldn’t have seen otherwise. Bring a tape recorder or record on your smart phone to easily refer back to later on.
Use your imagination. . .
Put your customers shoes on to tell a story others can relate to. Think of specific customer experiences or problems you solved that made a lasting impression on you. Put a name to your story and tell is how it is. This is the type of engaging and purposeful content you want.
Speak their language. . .
By using keywords that your customers use, you will help them better understand what you’re saying. This will also help your content show up in Google’s search results.
If you’re struggling with content writing for a new or existing website, contact Old City Web Services! You can Email Us or Give Us a Call: (904) 829-2772.