Tips on how to use images to support your content marketing
What do SnapChat, Instagram and Pinterest have in common? Images! Even the top-two social platforms (Facebook and Twitter) encourage users to share images rather than just text. Think about it: aren’t you more likely to read a tweet with an image attached than one without? Did you know that Facebook actually gives more exposure to posts that include photos (or video) than just text? Overall, images rule! Here are a few reasons why images will absolutely rock your marketing efforts:
- Make blog posts more inviting
- Increase social engagement and share-ability
- Boost search engine rankings
In what ways can you better use images to convey a message? I’m glad you asked! Here are 3 things you can do:
1. Use photos to break-up text on your website or blog
2. Combine the two by layering keywords / phrases, a sales pitch or call-to-action over an image (customers are more likely to read and retain content that’s presented in a visual manner!)
Tip: Take a step further & hyperlink images to redirect the customer elsewhere on your site!
3. “Share” instead of status – Use Facebook’s photo-sharing feature instead of the status update when posting a photo on your Facebook Business Page. Make sure to post as much visual content as possible– it gains a higher status in the timeline and news feed than text-based updates.
Need assistance boosting your marketing efforts with image-centric content? Contact Old City Web Services today to start reaching more customers! Email Us or call: (904) 829-2772.
We look forward to hearing from you!