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The Importance of a Strong Brand Identity

Your brand distinguishes your small business from its competitors…

A strong brand identity will build your small business’ reputation and form consumers opinions about your products and services. This includes visual aspects such as logo design, print materials and color schemes as well as verbal elements like your tag line and marketing material. Your branding efforts will help your company have an establish and professional feel.

A picture is worth a thousand words…

This phrase says it all – the simplicity of your logo will be identified and remembered by your audience, far more than 1,000 words. The most memorable logos and tag lines are coincidentally the most simple. What is your favorite logo? Nike and Target are excellent examples of company’s that have successfully identified their brand with their consumers. Experiment with repetition and rhyme  when it comes to text – event a strong image requires repetition to insure your logo stays in people’s mind.

Our branding services…

For nearly a decade, our talented graphic designer and art director has been using his expertise in graphic arts to give St. Augustine businesses their own unique visual identities. We assure that every Old City client receives the best in aesthetics and functionality with their brand identity.  We work directly wish our clients to determine your branding needs in order to transform your vision into reality. We create and present to you multiple designs and will make the necessary changes until you are completely satisfied. You will be given the logo in the highest quality format so that you will be able to use your logo for anything from a business card to a billboard to a t-shirt.

Here are a couple samples of our branding work…

In 2010, a local mother and her two daughters decided to start a unique candle company. Each candle in their collection represents a specific wish from love and marriage to health and wealth. The mother-daughter team started on the right foot by coming to us for a professional logo. Based on their vision, we created a butterfly formed from three hearts. We also created a series of slogans for them to choose from & they selected our favorite: “Ignite, Illuminate, Imagine.”

 

When Little Looster C.E.O., Monica Mylet, and her family relocated from Oregon to Florida, she came to us in search of a few local, friendly faces who could help market her product-a booster stool that helps kids with potty training. We helped Monica solidify the design elements of her brand with matching rack cards, business cards and product labels. We created two different double-sided rack cards to serve her marketing needs. We continue to work with Monica in designing and implementing her marketing needs.

 

 

 

Give us a call: (904) 829-2772 or send us an email: letusmarketyou@oldcity.com for more info on how we can help you with you branding needs.

2019-01-31T13:24:56-05:00October 24th, 2012|Design, Logo Design, Print Design|
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