Video has maintained a powerful reputation of being one of the most efficient tools of visual communication. A creative and engaging video is a terrific way to present a product, service or brand and transform the user-experience to a much more interactive level. Because of this, professional, eye-catching videos are becoming increasingly popular in Web design today.
Below are three ways to incorporate video into your existing or new company or eCommerce website:
- Video as Eye Candy
Using video as a visual enhancement will give your website that wow factor it may be lacking. It will not only attract visitors, but keep them on your site longer. People are much more inclined to watch a virtual tour of your establishment or a content-driven video explanation of your products than read a drawn-out, monotonous page of text. Placing a professional video on your Home page will gain customer’s attention and push them to look further into your site.
- Demonstrative Video
How-to videos are one of the most popular types for online usage. What better way to showcase your products or services than to educate your customers in a fun, creative manner. If you sell computer software, demonstrate how-to install the program, what special features it has and why it’s beneficial to the potential buyer. If you sell produce or homemade preservatives, you may want to include videos on how-to cook different recipes using your products. This way, people will be more likely to come back to your site and tell their peers to check out your videos.
- Use Video to Drive Traffic
Search engines love video. With proper video SEO, you have the potential to drive lots and lots of traffic to your site. By creating a YouTube or Vimeo Channel, you can organize your videos in one virtual location. Users can provide helpful feedback, connect with you and share your videos across multiple social media platforms. Once you embed one YouTube video on your website, your other videos from that Channel will be advertised as thumbnail links after the video has finished. Who knows…your videos may even become viral across the world-wide web, making you the next big YouTube sensation!
Want more advice on how to integrate video into your site or how to optimize your videos for search engines? Contact Us today by giving us a call: 904.829.2772 or emailing us: letusmarketyou@oldcity.com for more information.