1. Your logo is not part of the digital age.
If we asked you to email us a copy of your logo, would you be able to do it? Almost all designers whether they’re creating websites, brochures, T-shirts, embroidered uniforms, billboards or anything else will need a digital copy of your logo, preferably in the format known as EPS. An EPS file is created using vectors instead of those tiny little squares on your screen called pixels, this way your logo can be expanded or shrunk to any size without getting blurry or distorted.
2. Your logo is black and white.
If your logo didn’t make the transition to color along with Dorothy and Toto, it’s time for a change. We can help you breathe life into an old logo just by adding some bright, fresh colors!
3. Your logo doesn’t match your company name.
Have you changed the name of your company since your logo was first designed? It doesn’t have to be a big change, but even something as simple as adding an “Inc.” or “& Partners” should be reflected in your logo so that your brand is consistent every where your customers see it.
4. Your logo contains a phone number.
There was a time when it was considered an advantage to have your phone number in your logo. But as times have changed and you’re using your logo in more things like your website, mobile apps, brochures, etc. you’ve probably run into some situations where you don’t need the phone number in with your logo. Having the phone number as part of your logo image will also prevent mobile devices from recognizing the phone number for one-touch dialing. We can help you separate the two so your logo will be more versatile for your marketing.
5. Your logo comes in many shapes & sizes.
Do you have multiple versions of your logo on different materials? You might have an old edition on your uniforms, a newer version on your company vehicles and a third variation you use for your advertising. That can be really confusing for customers. Give your business a clean, continuous image by simplifying things down to one logo with one set of color options and one tagline. We can help!
If you need help tweaking your logo, give us a call or shoot us an e-mail:
(904) 829-2772