The Importance of Email Marketing

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Email marketing is likely the right choice for your company…

But you may be thinking “Am I the right person to execute it?” While email marketing is very effective, it can be difficult to implement if you’re unfamiliar with the process.

Luckily, we’re here to help.

We know everything there is to know about the best email marketing platforms such as Constant Contact and MailChimp. For example, if you don’t utilize these platforms it’s possible your emails will be marked as spam and never reach the sender. Of course, we’re also here to help with the design of the email; you can count on us to create a structure that is mobile responsive, reflective of your brand, and includes at least one prominent call to action.

Let’s Grow Your Business

So, why email marketing?

Email marketing is one of the most effective ways to keep the attention of your clients. In fact, an informative message sent to the inbox of your clients will likely lead to better revenue generation than that of other outlets. However, revenue generations aren’t the only perks of email marketing.

Image contains one dollar bills in a pile.
It won’t burn a hole in your pocket because it’s affordable!

Compared to advertising or having a website, email marketing is inexpensive to maintain. This is because it allows companies to reach a large pool of clients with a low cost per message. Particularly for small businesses, this is a way more feasible route than advertising on a billboard, TV, radio, and even through direct mail. Additionally, there will be no word counting or shortening of your message since you don’t have to stick to the parameters of your advertisement contract!

It’s more effective than social media. Hint: no algorithms.An animated girl sitting in front of a laptop with social media logos on it crying.

This headline is self-explanatory but let us break it down for you. Social media is not the end-all-be-all of marketing. Although purchasing ads is a great way to advertise, it’s important to remember that the algorithms are in charge on Facebook, Twitter, Instagram, and platforms alike. On the other hand, YOU are in charge when you use email marketing.

Did you know: Email is almost 40 times more effective than Facebook and Twitter combined in acquiring new customers. (Source: McKinsey)

You’ll reach more clients on their mobile phone.

Let’s face it, we’re all glued to our phones and while this may not be good for our mental health it is great for email marketing. Unlike other methods, email marketing gets your message right in the mailbox of a phone which is in the hand of your client!

Did you know: Mobile opens accounted for 46% of all email opens in 2018. (Source: Litmus.com). [And] 23% of users who open an email on a mobile device open it again later. (Source: Campaign Monitor)

It’s a great way to communicate with clients.

Emailing your client is like knocking on their door and saying “Hi, we’re still here and we’re still the great company that you enjoy doing business with.” By emailing them and putting that thought in their head, you are one step closer to a sale! In fact, “91% of U.S. adults like to receive promotional emails from companies they do business with.” – (Source: MarketingSherpa)

Let’s Get Started!

Mission Statement

Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – running their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable homefront service and consider our relationship with our clients as a partnership in their success.

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2019-05-23T11:17:14-04:00May 21st, 2019|email marketing, Marketing|