Discover 5 easy ways to get more local customers online using reviews, SEO, email, and social media, no big budget needed.
The Evolution of Websites
The evolution of websites has featured significant advancements since the creation of the world wide web in 1989. In fact, every few years there are enormous technological changes in the way they look and how we use them. While comparing the look of old websites to websites today can be a fun walk down memory […]
Free SEO Tools
Check out this list of free SEO tools that we’ve compiled. Among the tools are a simple checklist, a website grader, and a domain analyzer. Each tool will bring you a little closer to understanding where your website is on the SEO spectrum. Now, don’t worry – we know many people find this subject confusing. […]
The Importance of Email Marketing
Email marketing is likely the right choice for your company… But you may be thinking “Am I the right person to execute it?” While email marketing is very effective, it can be difficult to implement if you’re unfamiliar with the process. Luckily, we’re here to help. We know everything there is to know about the […]
Taking Inventory of Marketing Materials
Taking inventory of your marketing materials is a two-step process. The first step in taking inventory of your marketing materials is to pinpoint your marketing budget. Consider last year’s budget. Then answer this question: Was this enough to make your marketing strategy successful? Step two is assessing how valuable your marketing materials are by determining […]
Your Easy Season Business Checklist
St. Augustine locals have little secret, can you guess what it is? That’s right, it’s Easy Season. Years ago, Easy Season didn’t exist. But as the number of tourists who visit the City rises each year, many businesses are relieved at the thought of easy living. A time when visitors go home for a few […]
4 Ways to Prepare Businesses for the Holidays
Fall is just a few days away, and that means the holidays will be here before you know it. While it seems like we’re still in the midst of summer, people start prepping for the holidays months in advance. According to the National Retail Foundation, more than half of consumers begin research in September and October […]
Balance on Social Media
Social media accounts – they’re not just a way to stay connected in our personal lives, but also in our professional lives. All too often I see companies who are missing out on opportunities because they don’t invest enough time building their social media presence. Social media isn’t just some extra task to hand off to […]
Marketing When Just Starting Out
So, you’ve started a great business. It’s something you’ve worked hard on and can’t wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you’re saying and […]
The Importance of Branding Your Business
You’ve been preparing for months. You’ve spent countless hours applying for your business license, filling out and submitting all the legal paperwork, and planning out your budget and inventory. You believe in your business and are ready to share it with the world. But before you do that, it’s important to build your brand. Branding […]
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