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The Evolution of Websites

2020-01-17T16:57:24-05:00January 17th, 2020|Design, Marketing, Mobile Website, Search Engine Optimization, Web Development, Website Design|

The evolution of websites has featured significant advancements since the creation of the world wide web in 1989. In fact, every few years there are enormous technological changes in the way they look and how we use them. While comparing the look of old websites to websites today can be a fun walk down [...]

Free SEO Tools

2019-11-22T12:07:55-05:00November 22nd, 2019|Marketing, Search Engine Optimization, Small Business Marketing|

Check out this list of free SEO tools that we've compiled. Among the tools are a simple checklist, a website grader, and a domain analyzer. Each tool will bring you a little closer to understanding where your website is on the SEO spectrum. Now, don't worry - we know many people find this subject [...]

Social Media Do’s and Don’ts

2019-11-20T12:48:20-05:00October 25th, 2019|Hootsuite, Social Media, Social Media Campaigns, Social Media Marketing|

Do have good habbits when you're a business on social media. Social media has turned into a major marketing asset for small businesses, but that doesn’t mean that each business is getting the most out of it. In fact, businesses with bad social media habits may be losing more followers than they realize. Examples [...]

Free Tools for Content Writing

2019-09-26T14:27:08-04:00June 20th, 2019|Blogging, Copywriting, email marketing, Landing Pages, Small Business Marketing, Social Media|

Wait a minute… What is content? Content is the text, images, video, graphics, as well as every additional element that isn’t part of a design. So, if you have a website, brochure, business card, social media platform, etc., then content writing should be important to you. After all, websites, pamphlets, and other marketing materials [...]

The Importance of Email Marketing

2019-05-23T11:17:14-04:00May 21st, 2019|email marketing, Marketing|

Email marketing is likely the right choice for your company... But you may be thinking “Am I the right person to execute it?” While email marketing is very effective, it can be difficult to implement if you’re unfamiliar with the process. Luckily, we’re here to help. We know everything there is to know about [...]

Taking Inventory of Marketing Materials

2019-04-25T14:54:55-04:00April 16th, 2019|Content Marketing, Marketing, Small Business Marketing|

Taking inventory of your marketing materials is a two-step process. The first step in taking inventory of your marketing materials is to pinpoint your marketing budget. Consider last year's budget. Then answer this question: Was this enough to make your marketing strategy successful? Step two is assessing how valuable your marketing materials are by [...]

Grow Your Business: Get the Message Out

2019-03-15T15:34:58-04:00March 13th, 2019|Advertising, email marketing, Social Media|

There are many ways to grow your business but one of the most effective ways is by getting your message out. If you're having a sale, changing your business hours, or have a new product, how will your customers find out if you don't inform them? Who else will let them know? Having the [...]

3 Cool Tips for Facebook Business Pages

2019-01-31T13:24:38-05:00October 18th, 2018|Facebook, Social Media|

Facebook for businesses is a proven way to get your brand noticed by an array of audiences! From CTA (call to action) buttons to advertising options, the tools and resources provided by the social media platform are endless! But, to really optimize your presence and spice up your strategy, consider these three cool tips for Facebook [...]

Your Easy Season Business Checklist

2019-01-31T13:24:38-05:00August 15th, 2018|Advertising, Marketing, Tips For Success|

St. Augustine locals have little secret, can you guess what it is? That’s right, it’s Easy Season. Years ago, Easy Season didn’t exist. But as the number of tourists who visit the City rises each year, many businesses are relieved at the thought of easy living. A time when visitors go home for a few [...]

Guide to Online Banner Ads

2019-01-31T13:24:39-05:00March 7th, 2018|Ad Spaces, Advertising, Design, Landing Pages, Website Banners|

Should You Purchase Online Banner Ads? St. Augustine Lions Seafood Festival Digital Banner As a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner [...]