Facebook for businesses is a proven way to get your brand noticed by an array of audiences! From CTA (call to action) buttons to advertising options, the tools and resources provided by the social media platform are endless! But, to really optimize your presence and spice up your strategy, consider these three cool tips for Facebook [...]
St. Augustine locals have little secret, can you guess what it is? That’s right, it’s Easy Season. Years ago, Easy Season didn’t exist. But as the number of tourists who visit the City rises each year, many businesses are relieved at the thought of easy living. A time when visitors go home for a few [...]
Should You Purchase Online Banner Ads? St. Augustine Lions Seafood Festival Digital Banner As a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner [...]
New Year’s Eve is a little over two weeks away, prompting small businesses to take a look at their business strategy. This year, make a New Year resolution for your business that is accomplishable and important! Commit to planning ahead with these small business tools. Sale and Promotion Tools In a city like St. Augustine, [...]
A customer’s first impression of any company is the About Page. It is just as important as a first interview and needs to stand out in order to wow an audience It is a critical element of each website. Every About Page should include factors such as a description of the company's mission, the company’s [...]
Plan your Holiday Social Media Campaign for Black Friday, Small Business Saturday, and Cyber Monday. Kick-start Your Holiday Social Media Campaign on Facebook A Facebook event is the perfect way to spread the word about your campaign. First, create an event for your Black Friday sale, Cyber Monday sale and Small Business Saturday. The event feature [...]
Social media platforms are essential to most marketing strategies. These three social media updates on Twitter, Instagram, and Hootsuite will easily connect you with customers, help you obtain feedback, and spread product awareness. Instagram Adds Poll Feature On October 3rd, Instagram added new stickers in the Stories section of the app that enable you to [...]
Fall is just a few days away, and that means the holidays will be here before you know it. While it seems like we’re still in the midst of summer, people start prepping for the holidays months in advance. According to the National Retail Foundation, more than half of consumers begin research in September and October [...]
Social media accounts - they're not just a way to stay connected in our personal lives, but also in our professional lives. All too often I see companies who are missing out on opportunities because they don't invest enough time building their social media presence. Social media isn't just some extra task to hand off to [...]
So, you've started a great business. It's something you've worked hard on and can't wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you're saying and [...]
