For years, SEO professionals have emphasized the importance of increasing the number of external in-bound links to a site in an effort to build authority and trust, hence boosting organic search rankings. One by one, Google has been devaluing these tactics. What does this mean for your website? These changes will remove value that your site previously enjoyed by means Google classifies as unnatural. Below, we’ve included three devalued link building tactics from Google’s latest link scheme guidelines:
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links.
- Advertorials or advertising where payment is received for articles that include links that pass PageRank.
- Links with optimized anchor text in articles or press releases distributed on other sites.
Feeling overwhelmed or possibly scared that your company’s website may be affected by Google’s ever-changing algorithms? Are you 100% certain your site is optimized organically? Don’t fret! Let the professionals that specialize in organic SEO and SEM maintain and monitor your website’s rankings so that it won’t be devalued because of new policies. For more information, contact us today by giving us a call: 904.829.2772 or emailing us: letusmarketyou@oldcity.com.