Search Engine Optimization

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The Evolution of Websites

2020-01-17T16:57:24-05:00January 17th, 2020|Design, Marketing, Mobile Website, Search Engine Optimization, Web Development, Website Design|

The evolution of websites has featured significant advancements since the creation of the world wide web in 1989. In fact, every few years there are enormous technological changes in the way they look and how we use them. While comparing the look of old websites to websites today can be a fun walk down [...]

Free SEO Tools

2019-11-22T12:07:55-05:00November 22nd, 2019|Marketing, Search Engine Optimization, Small Business Marketing|

Check out this list of free SEO tools that we've compiled. Among the tools are a simple checklist, a website grader, and a domain analyzer. Each tool will bring you a little closer to understanding where your website is on the SEO spectrum. Now, don't worry - we know many people find this subject [...]

Use Listings and Online Reviews to Boost Your SEO

2019-02-01T16:44:56-05:00January 31st, 2019|Search Engine Optimization, Small Business Marketing|

Why Do Listings & Reviews Boost My SEO? More times than not, people research a business before making a purchase. A huge part of that research is checking their listings and online reviews. In fact, online reviews have been proven to affect 67.5% of purchasing decisions. Furthermore, search engines understand that consumers take online reviews [...]

The Importance of an SSL Certificate

2019-01-31T13:24:37-05:00January 18th, 2019|Cyber Security, Search Engine Optimization|

The Importance of an SSL certificate. An SSL certificate is a technology that encrypts information traveling from a website’s server to a visitors browser and vice versa. Nowadays, it isn’t unusual for people to choose to manage their finances or keep sensitive information saved on their computer. The heightened popularity of sending this type of information [...]

Images: Seo and Accessibility Do’s/Don’ts

2019-01-31T13:24:38-05:00September 7th, 2018|Copywriting, Search Engine Optimization, Tips For Success|

Websites are a marketing piece that consumers use to learn about products and services. But, what if your website isn’t accessible to everyone? For example, what if your website isn’t user-friendly to American’s with disabilities that use screen readers to navigate the internet? Although many businesses are not in spaces that require ADA compliant websites, [...]

WordPress vs Squarespace

2019-01-31T13:24:38-05:00August 9th, 2018|Design, Search Engine Optimization, Tips For Success, Website Design|

Terms to Know Open source – Software that's built and added to by the public. Open source CMS’ don’t have owners. A community of developers, programmers, businesses, individuals work on it simultaneously and have rights to the plugins and themes they create. Themes - A theme is the underlying functionality of a website. [...]

OldCity Web Services – Highlights of 2017

2019-01-31T13:24:39-05:00January 12th, 2018|Advertising, Blogging, Branding, Design, eCommerce, Logo Design, Print Design, Pro-Bono/Community, Responsive Web Design, Search Engine Optimization, Small Business Marketing, Tips For Success, Website Design|

Check out a few highlights from our year in 2017. From website and print designs to new content services, SEO efforts, and pro bono projects – we’ve been busy! Advertorials Advertising and Content In 2017 we implemented a new type of advertising on, called advertorials. We now offer a 300-word blog, made-to-order for our [...]

Is Google Turning Into a Helicopter Parent?

2019-01-31T13:24:40-05:00October 1st, 2017|Cyber Security, eCommerce, General, Search Engine Optimization, Tips For Success|

Terms you Need to Know HTTP (HyperText Transfer Protocol): how we send and receive information on the web. For example, by typing "fall activities in St. Augustine," in Google's search box, you are actually sending a command to a server. In return the server fetches the information. SSL (Secure Sockets Layer): is the technology that allows information [...]

4 Ways to Prepare Businesses for the Holidays

2019-01-31T13:24:40-05:00September 10th, 2017|Black Friday, Cyber Monday, Design, eCommerce, Marketing, Responsive Web Design, Search Engine Optimization, Small Business Saturday, Website Design|

Fall is just a few days away, and that means the holidays will be here before you know it. While it seems like we’re still in the midst of summer, people start prepping for the holidays months in advance. According to the National Retail Foundation, more than half of consumers begin research in September and October [...]

Consistency is King

2019-01-31T13:24:40-05:00September 5th, 2017|Search Engine Optimization, Staff, Tips For Success|

Hi there! Steve coming at you from Old City Web Services; I lead the SEO efforts for our fine company. In my first addition to the "Tips For Success" series, I'd like to share an important aspect of digital marketing that every business owner or operator can leverage - "NAP consistency." NAP is an SEO term that [...]