Social Media can be both fun and good for business. It is a place to be a little more casual, and to let your clients – current and potential – learn a little more about you. There are things you need to know before you get started on social media though, to make sure that you make the most of the time you are spending on it, and to make the most of your customers’ time.
Spend time on your profile – Don’t just open a social media account and go. Everything your business does is sending a message to your current and potential clients. Make sure your logo and branding are consistent, your message is consistent, and that you put thought into thoroughly setting up the details of each social media account.
Be useful – You want your account to speak to people. By investing yourself in new, significant content and linking to both your content and the content of other businesses in your niche that will be relevant to followers, you can expand your social media reach and establish a reputation.
Be restrained – Don’t post anything and everything that you see or hear about. If you post too often, you will become background noise instead of a relevant voice. Consider what you post and how often you post.
Add visuals – Photography and graphics attract attention, draw interest, and increase likelihood of your content being shared. Creating great visual content to go with your postings will do well for helping your social media presence as you establish yourself.
Interact/respond – If people are commenting and sharing your content, respond to them. Answer questions. Thank them for sharing your content. The more you establish yourself as a friendly, non-competitive member of the social media community, you will be treated and responded to as such and the relationships you build as a result will benefit everyone.