What kind of relevant search engine traffic is your website getting?
When it comes to search engine optimization (SEO), it’s a common misconception that all traffic to your website is good. In fact, one of the most important components of SEO is finding the most relevant traffic to bring to your website. What do we mean by that? Here’s an example…
Wally is St. Augustine’s premier postage stamp collector. He has an inventory of every postage stamp ever made in the history of postage stamps. To get more traffic to his online retail store, Wally optimized his site so that he comes up #1 on Google for “stamps”.
The problem with Wally’s plan, however, is that of the people who search for “stamps” online are either looking for rubber stamps (which Wally does not sell) or current mailing stamps from the U.S. Post Office (which Wally also does not sell). So while Wally’s getting tons of visitors to his website from his high Google ranking, none of them are purchasing his productsbecause they are searching for a different kind of stamps.
Understanding what people are looking for when they search for something on the Internet is a critical part of the SEO process. That’s why it’s sometimes better to optimize your site for more specific terms (like in Wally’s case, “collectible stamps” or “American stamp collections”) rather than the more open ended, general terms.
Get a free SEO evaluation from Old City Web Services.
If you’d like to find out more about your current page rankings and how we might be able to optimize your site to get more traffic, please call (904) 829-2772 or send an email to us at letusmarketyou@oldcity.com.
For more information on SEO, read some of our previous blogs on the subject:
· – What is Search Engine Optimization?: http://bit.ly/qN2BBJ
· – Under the Umbrella of SEO: http://bit.ly/gBn2qn