Search Engine Optimization is…
…adding keywords and phrases to your website content, titles and descriptions in order to make your website appeal more to search engines like Google, Yahoo and Bing. Combined with other SEO strategies like link building, social media, blogs, etc. search engine optimization can help your website move up in the rankings and reach more people searching for your services or products.
Search Engine Marketing is…
…purchasing ad space on search engine websites including the “sponsored links” area at the top of most search results and the advertising spots that appear in the sidebar. This is an advanced type of advertising because you can pick specific keywords and limit the amount of money you spend by paying for each click the ad receives.
What can SEO and SEM do for you?
Both strategies are great for improving your website traffic, but combining the two can sometimes be the best way to get the most bang for your buck. SEO rankings appear to potential customers to be unbiased suggestions from the search engines where SEM are still advertisements that some customers might not be as inclined to click on.
However, SEM ads are guaranteed spots and though you have to pay more for more competitive terms, it’s an assured way to get your website seen by more people. SEO on the other hand takes longer to build your rankings and nothing is guaranteed.
Confused? Don’t worry! We can help.
Old City Web Services is here to keep you from going crazy trying to sort through the best strategy for your business.
Call or email us to set up an evaluation of your website with our Search Engine Specialist. This detailed analysis for just $150 includes a review of your website, relevant search terms, inbound links, and other elements that contribute to your search rankings.
Based on our research, we can identify a strategy that will work best for your company to improve website traffic and in turn boost your business.