According to Jack Dorsey, the founder of Twitter, “Square is the shape of things to come.” The Square has built-up its reputation on a small credit card reader that plugs into the headphone jack of an iPhone or iPad and allows any user to accept credit card payments using an app. This new technology has taken off and is used by thousands of merchants across the world. From taxi cab drivers to lawn care, the Square is one of the most valuable devices for small businesses. Of course, with any new product, there are pros and cons for the Square. It may be your perfect solution or you may want to choose a similar product, but either way it is something to consider. Below are three arguments why the Square is the product of choice for many small businesses:
1. Efficiency
The Square is small, compact and easy to use. This tiny device allows for a smooth transaction process that makes accepting credit cards a breeze for you and your customers.
2. Convenience
Let’s face it- how often do you not carry your phone with you? This handy Square connects right to your phone and can go anywhere with you. Avoid the hassle of cashing a check or depositing cash with the Square. The buyer is happy because of the convenience of emailed receipts and an expedited process. Besides, the Square makes you look professional and up-to-date with the newest technology trends!
3. Cost Effective
The Square integrates with your existing merchant account and doesn’t have any costly start-up fees, therefore it is cheaper than some iPhone credit card processing services that are costly and require a flat monthly fee. Square provides an option for users to choose whether they want a monthly rate or a percentage deducted per swipe. The per swipe fee is 2.75%, however when a card is not present, the percentage is increased–something to consider before choosing the Square. Hint: Take a look at your customers buying history and determine what type of payments they are most likely to make. If you handle large transactions in person where the card is present, this may be your most cost effective solution.
Want to know more about the Square card reader for iPhone or learn about other innovative technology trends? Old City Web Services can help! Begin minimizing your stress and maximizing your profits today by giving us a call: 904.829.2772 or emailing us: letusmarketyou@oldcity.com for more information.