A common question we often hear is: When is my site optimized? The best answer: It’s an ongoing process. With this being said, constant SEO and SEM modification will lead you to a more optimized site. It is important to invest in ongoing Optimization in order to reach your ultimate goal of the moment where every page, text, image and call-to-action is perfectly aligned with the wants and needs of your audience.
Here is a list of SEO/SEM services we recommend be a part of your ongoing optimization process:
Fluctuations in keyword/key-phrase demand: Say your website is 5 years old, key words and key-phrases that were rarely used in 2008 may be highly used across the web today. For example, the exact phrase ‘content marketing’ was unknown to many 5 years ago, but now can be found on over 4 million web pages, including over 2 million blog posts. This validates the importance of constantly researching and updating your keyword glossary based on new keywords and search trends.
Modified user preferences: Frequently reviewing your Google Analytics and being able to fully understand the stats will help narrow down where on your site people tend to go and what they are doing once they are there. Try plugging in a key-phrase into Google, Bing and Yahoo….what type of content do you see? Maybe there are lots of videos at the top of the results or info-graphics and visuals. This would indicate that video and images are resonating with your audience.
Social Updates: From Facebook to Pinterest to Google+, one thing is guaranteed– there will always be a new social network. With every social update comes an opportunity to reevaluate your content. After determining where your target audience is socializing online, you can create a compelling user experience within that network.
So, how often do you need ongoing optimization? The simple answer is, it all depends. Whether it’s monthly, semi-monthly or quarterly, you should first have a professional do the preliminary research. Our SEO/SEM team always completes an initial analysis of your site prior to giving recommendations. This will determine your specific needs and establish an ongoing optimization schedule that’s suited best for your business.
Let Old City Web Services help you improve your site’s optimization by conducting an Initial Analysis and Evaluation to determine your specific business needs. Give us a call: 904.829.2772 or email us: letusmarketyou@oldcity.com to set up your free consultation!