When you are getting started on designing your website, there are things you need to keep in mind about the first impression that a viewer will have when they arrive at your site. From the moment a visitor clicks on your website, you want them to be drawn in. Many businesses make the mistake of not creating a landing page for their website that draws a web viewer in, and keeps them there long enough to ultimately get that person’s business.
Here are some tips for creating a compelling landing page that will help with this problem:
Show your product or Service – Make sure that someone who comes to your site immediately knows what your business offers. Do you sell products? Let them know. Do you offer a service? Make sure it is prominent. Your website is way more than just a nice design. It has to be informative too.
Explain Your Business – Don’t assume the viewer knows your business inside and out. You eat, sleep, and breathe the work you do, they don’t. If a person has to look around to find out what exactly your business is or what it does, you’ve lost them. Show them what you offer and explain who you are as a business and do it succinctly and with good design presentation.
More Images, Fewer Words – Speaking of design, while a website is more than just a pretty page, it has to be visually appealing. It also has to be easily skimmable. This is made possible with larger headings, bigger text, shorter paragraphs (if you have any at all) and larger images. The truth is, people don’t read on the internet. They skim. Make it look good and make it informative and don’t waste the viewer’s time.
Does your website do these things or do you need some help giving your landing page a facelift? At Old City Web Services, we are skilled at giving you the best combination of all of these elements so that when a viewer clicks on and arrives at your site, they have the best experience possible. Give us a call or email us today! Call us (904.829.2772) or e-mail us today!