What does RSS stand for? It stands for Really Simple Syndication. Now you’re probably saying to yourself, “Okay, but what is it?” Here’s our simple answer: RSS feeds gives readers a method to keep up with their favorite blogs, online news and any other favorite websites. Anyone can choose the sites they wish to subscribe to and then receive updates in one centralized location. In essence, RSS allows content to come to you. Pretty neat idea huh?
How can RSS feeds help your business? Simple– If you’re a website owner or blogger, RSS is a means to gain a loyal following of internet users. It helps grow your website by keeping you in the forefront of readers mind while they’re browsing their feed. As a small business, you may not update your web content as often as you should or you may choose not maintain a blog, however RSS just gives you more of a reason to do just that. You can track how many users subscribe to your feeds and focus your messages on what they want to hear.
If you sell products online, RSS will allow consumers to stay up-to-date on your newest items and specials. Who knows–these subscribers may likely be your next in-store customer! If you are a travel blogger, RSS will allow people to subscribe to your posts and increase your number of readers. If you post upcoming events, news or press releases on your site, RSS feeds will allow subscribers to view this content every time you update it.
Users can sign-up for your feeds using multiple platforms such as Google Reader, My Yahoo and various mobile apps.
Need help setting up RSS feeds on your website or blog? Old City Web Services offers training services that will teach you how to set up your very own RSS feed system to best suit your business. Contact us today to help you get started! Give us a call: 904.829.2772 or email us: letusmarketyou@oldcity.com for more information.
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