Email blasts are an effective way of communicating with customers, but it can be a challenge to get someone’s attention when their inbox is being flooded on a daily basis.
Strategic planning can make the difference between someone opening, reading, and responding to your email and someone deleting it.
Whether you send email blasts once in a blue moon or weekly, it’s important to have a plan and take the guesswork out of emails. Not sure where to start? Not to worry. We’re here to help.
Here are 6 quick tips to make your email marketing more effective.
Draw them in with a catchy subject line
The hardest part of writing an email is writing the subject line. If it doesn’t stick out to someone scrolling through their inbox, it will blend in and get overlooked in a heartbeat. So, how do you stand out? Break up the monotony of subject lines by taking chances, being creative and figuring out what entices people to want to know more.
- Add a list
- Say something funny
- Keep it short and sweet
- Use an emoji
Make sure you use a mobile-friendly template
In a time when people are becoming dependent on their smartphones and tablets for internet use, it’s important to make sure the email you’re sending is compatible with all devices. If your email is difficult to navigate and not formatted to someone’s device, they’re more likely to get frustrated and delete it. Email campaign programs such as Constant Contact and MailChimp have ready-to-use mobile-friendly templates.
Keep your content short, sweet, and to the point
The last thing people want when they open up an email is a novel of text. People spend just seconds on each email they open, giving you minimal time to get their attention and get your point across. Keep your information concise and easy to read and only include the necessary details.
Make sure there is a clear call to action
If someone takes the time to open your email, you need to make it easy for them to navigate. An email that doesn’t seem to have a purpose will leave readers confused and likely to send it to the trash. So, before you write your email, make sure you have a specific reason for sending it, whether it be to highlight your new blog, promote an upcoming event, or give them a business update.
Keep contact information current
It’s important to put your essential contact information in a footer of your email template. But it’s even more important to make sure that information is accurate. If you’ve changed locations, phone numbers, or websites, be sure to update them in your email. This way, your customers don’t have to do an internet search to find out how to get in touch with you.
Make sure you’re sending at the right time
Timing makes all the difference when it comes to open rates. If you knew that none of your clients read emails at 3 p.m. on a Saturday, you wouldn’t send them then, would you? Finding insights into your clients’ habits and activity might help you when figuring out the best time to send emails. A big part of getting timing right is about your demographic and audience. When are they most active? Constant Contact has a chart which tells the best time to send based on your industry which can come in handy for scheduling purposes.
Email marketing can be tough to get the hang of, which is why we are here to help. Let our team manage your email blasts from start to finish and successfully reach your audience. Contact us today so we can help you with all your email marketing needs!