When you are getting started on designing your website, there are things you need to keep in mind about the first impression that a viewer will have when they arrive at your site. From the moment a visitor clicks on your website, you want them to be drawn in. Many businesses make the mistake of [...]
One of the best ways to keep your customer base engaged is with recurring contact with an email newsletter. One hurdle in this segment of marketing is getting the customer to actually open your email. Here are some strategies for having your message heard after you've spent the time crafting it. Be Specific: Your subject [...]
Setting up social media accounts and posting to them occasionally is not a sufficient social media strategy designed for success. You have to have a plan and a way to implement it to find success on social media and to have that success result in positive results to your business success. Here are some tips [...]
Analyzing Google Analytics You've got your website You've got Google Analytics Installed You get a report monthly And you have no idea what it means Don't worry - you are not alone! Google Analytics can be extremely helpful in honing in your message to your audience but only once you understand who your audience is, [...]
Email marketing is an excellent way as a small business owner to reach your client base and build your business. It is inexpensive and a way to keep a personal connection with your customers. Remember with your email marketing strategy that people are very particular about who they share their email address with - make [...]
You have a website, social media pages, and send out a newsletter or emails to your clients on a regular basis. Yet you still aren't getting the results you'd hoped for, the online sales you are seeking and the social media response that is warranted after all the effort you put in. There are plenty [...]
Your business has a web presence. You have a website, a Facebook page, Twitter, and even Instagram. The best way to maximize your exposure and increase your reach on these platforms is to use really good photography. Your website has a great design, but there aren't enough photographs, or they are small and not the [...]
There are so many ways we are told daily that will help us boost our business. Expanding your concept of customer service is key to your business model and has to be part of a larger strategy for customer engagement. It is important not just to engage customers, though, but to meaningfully engage customers while [...]
The most important thing business owners are going to need to focus on in 2015 is mobile website optimization. Whether you already have a mobile strategy in place or you're just now putting together a website and monitoring your mobile statistics, the statistics are very clear-mobile is going to be bigger than ever. Did you [...]
In this day of every business having a website and the demand for digital information being so high, it's critical that the website you put forth to the world is optimized for search engines. Simply having a website is not all it takes - it has to be found by those searching for your business' [...]
