Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business […]
Writing Web Content 101
Whether you’re developing your first website or in the process of re-designing a current site, you may find that it’s relatively difficult to write professional copy. Many small business owners have no problem marketing and talking to others about their company, however when it comes time to put it into words on paper (or online), […]
What is your website lacking?
Is your company website fully-optimized, user-friendly and easy to update on your own? Many business owners choose to develop a website for one sole purpose–to establish that online presence, however the key to any good website is that it’s never a finished product. A successful website requires constant SEO, frequent updates, added features and a […]
5 Tips for Do-It-Yourself Copywriting
Old City Web Services is going back to school. Earlier this summer, Old City Web Services partnered up with a new local program to match private businesses with public schools so that we can share career perspectives, advice and tips with students. Last month, Cecile Nusbaum (OCWS General Manager) and Bobby Jones (OCWS Art Director) […]
