Images: Seo and Accessibility Do’s/Don’ts

September 7th, 2018|Copywriting, Search Engine Optimization, Tips For Success|

Websites are a marketing piece that consumers use to learn about products and services. But, what if your website isn’t accessible to everyone? For example, what if your website isn’t user-friendly to American’s with disabilities that use screen readers to navigate the internet? Although many businesses are not in spaces that require ADA compliant websites, [...]

5 Ways to Maintain a Good Online Reputation

October 25th, 2016|Copywriting, Design, General, Logo Design, Social Media|

5 Ways to Maintain a Good Online Reputation In a time when technology is in every facet of our lives, your business' online reputation means just as much, if not more, than the impression you make in person. Think about it. Before you go somewhere or try out a new product, what's one of the [...]

Old City Web Services Welcomes Copywriter

September 20th, 2016|Blogging, Community, Content Marketing, Copywriting, email marketing, Marketing, Small Business Marketing, Special Message|

Old City Web Services Welcomes Copywriter Natalie McElwee works in copywriting and marketing here at Old City Web Services. Natalie graduated with a bachelor’s degree in journalism from Louisiana Tech University in 2013. Upon graduation, she moved to St. Augustine to work as a copy editor/designer where she strengthened her editing and writing skills. From [...]

Why Having Relevant Content is Important.

August 9th, 2016|Content Marketing, Copywriting, Search Engine Marketing, Search Engine Optimization, Uncategorized|

First, What Does Relevant Content Mean? Relevant content means the content on your website is up-to-date and on topic with your business. For example, if you have a business that sells honey in Georgia, you wouldn't want your home page to have content about jams in California. Also, you want the information about your business to be [...]

Email Marketing Tips for Small Businesses

April 22nd, 2015|Content Marketing, Copywriting, email marketing|

Email marketing is an excellent way as a small business owner to reach your client base and build your business. It is inexpensive and a way to keep a personal connection with your customers. Remember with your email marketing strategy that people are very particular about who they share their email address with - make [...]

Expand Your Concept of Customer Service

March 27th, 2015|Blogging, Content Marketing, Copywriting, email marketing, Social Media Marketing|

There are so many ways we are told daily that will help us boost our business. Expanding your concept of customer service is key to your business model and has to be part of a larger strategy for customer engagement. It is important not just to engage customers, though, but to meaningfully engage customers while [...]

Copy Writing for the Web

February 25th, 2015|Copywriting|

One of the biggest mistakes that can be made when building a website is in the area of copy writing.  When you put your website online, you want viewers to know everything about yourself and your company and what you do that you are passionate about. It's easy to get carried away and share too [...]

Need help updating your site

October 23rd, 2013|Content Management System, Content Marketing, Copywriting, Marketing, Website Design|

Nobody likes to see outdated / false information on a company or organization's website. If your site currently has inaccurate information, such as dates, prices or ancient photos, it's time to think about an easier way to maintain this valuable investment of yours. Setting aside time to update your site is often difficult for small [...]

Storytelling Online

October 16th, 2013|Copywriting, Image fundamentals, Social Media, Website Design|

Since we now know that storytelling is a primal and powerful form of communicating to others, we are going to focus on the parallels of storytelling since much of what needs to be considered when creating a story is the same as what's needed for creating a website or mobile app. Today we will explain [...]

3 tips on advertising your business online

July 10th, 2013|Advertising, Content Marketing, Copywriting, Marketing, Search Engine Marketing, Search Engine Optimization, Social Media|

Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business [...]