For years, SEO professionals have emphasized the importance of increasing the number of external in-bound links to a site in an effort to build authority and trust, hence boosting organic search rankings. One by one, Google has been devaluing these tactics. What does this mean for your website? These changes will remove value that your [...]
Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business [...]
As the social media scene continues to progress, it can be hard to keep up with the various platforms, such as Google+. It's even more difficult to transition from say Facebook or LinkedIn to this new platform, especially when you've finally familiarized yourself with these. Google+ is a whole new player in the game-it brings [...]
How can you really tell if your marketing efforts are outdated? We've developed a simple check list to help you determine if how you're running your small (or big) business is in-line with the newest technology and innovative marketing trends. Note: If you answer "Yes" to any of these categories below, pick up the phone [...]
Maybe you just redesigned your website with an eye-catching design, innovative components and you're confident that it is informational, looks great and really sets you apart from competition. Now ask yourself-- are people (the right people) finding my fabulous new site? Having a new website is great, but it's just not enough...now you need your [...]
A common question we often hear is: When is my site optimized? The best answer: It's an ongoing process. With this being said, constant SEO and SEM modification will lead you to a more optimized site. It is important to invest in ongoing Optimization in order to reach your ultimate goal of the moment where [...]