Hashtags are something you definitely should be using when formulating tweets, assuming you already have a Twitter account dedicated to your small business that is. A hashtag is designated with a number sign (#) paired with a word or phrase (without any spaces or other characters) to perform a variety of functions. In the Twitter […]
Storytelling Online
Since we now know that storytelling is a primal and powerful form of communicating to others, we are going to focus on the parallels of storytelling since much of what needs to be considered when creating a story is the same as what’s needed for creating a website or mobile app. Today we will explain […]
Creative use of video online
Video has maintained a powerful reputation of being one of the most efficient tools of visual communication. A creative and engaging video is a terrific way to present a product, service or brand and transform the user-experience to a much more interactive level. Because of this, professional, eye-catching videos are becoming increasingly popular in Web […]
Expand your reach via email marketing
Want to know one of the best ways to stay in touch with your customers? Email marketing is an easy way to produce a message and get it to your audience within seconds. It’s cost effective and, if done properly, can help build brand awareness and loyalty. This form of marketing can cost as little […]
3 tips on advertising your business online
Making room in your marketing mix for online advertising does not always have to burn a hole in your wallet. There are numerous inexpensive ways to advertise your business online that can have just as big of a return as some of the more costly ways. Below are 3 cost-effective tips on advertising your business […]
What is RSS and is it still important?
What does RSS stand for? It stands for Really Simple Syndication. Now you’re probably saying to yourself, “Okay, but what is it?” Here’s our simple answer: RSS feeds gives readers a method to keep up with their favorite blogs, online news and any other favorite websites. Anyone can choose the sites they wish to subscribe […]
The Power of Google+
As the social media scene continues to progress, it can be hard to keep up with the various platforms, such as Google+. It’s even more difficult to transition from say Facebook or LinkedIn to this new platform, especially when you’ve finally familiarized yourself with these. Google+ is a whole new player in the game-it brings […]
3 ways to enhance customer engagement
Want to improve your level of customer engagement? Customer engagement is the emotional connection between a customer and a company or brand. Engaged customers are loyal to your brand, passionate about your brand and advocates for your brand. Below are 3 helpful tips you may want to consider: 1.) Video If you spend any time […]
Out with the old…in with the New
How can you really tell if your marketing efforts are outdated? We’ve developed a simple check list to help you determine if how you’re running your small (or big) business is in-line with the newest technology and innovative marketing trends. Note: If you answer “Yes” to any of these categories below, pick up the phone […]
Secrets to being seen online
Maybe you just redesigned your website with an eye-catching design, innovative components and you’re confident that it is informational, looks great and really sets you apart from competition. Now ask yourself– are people (the right people) finding my fabulous new site? Having a new website is great, but it’s just not enough…now you need your […]
