FACT: St. Augustine attracts hundreds of thousands of visitors each holiday season.
Whether a visitor stays for one night or all month, it is widely known that during the holidays, tourism in the nation’s oldest city is thriving. If you own a B&B, restaurant or tour company, you’re probably busy answering the phone and responding to email inquires this time of year.
Even though you’re busy, don’t forget to engage your customers with holiday marketing initiatives! This season, Old City Web Services challenges you to try at least one of these three marketing tips. Test it out and then shoot us an email or give us a call to let us know if it was a success!
1. Dress-up your Facebook page
As you dress your turkey for Thanksgiving, why not dress-up your Facebook and Twitter pages while you’re at it! Create a holiday-themed cover photo that includes one incentive to customers–a promotion, discount or giveaway. What better way to engage customers while getting into the holiday spirit at the same time.
Not sure what a Facebook cover photo is? Old City Web Services specializes not only in custom design, but in Social Media too! Contact Us for more info.
2. Invite your website to the party!
Is your website holiday-ready? Make sure your site is updated with holiday flare, such as photos from Nights of Lights, a video featuring how to make a delicious holiday treat or a new Christmas package/special. Add a minimum of one piece of holiday flare to your website that will let customers know you’re the go-to business to visit during their stay in St. Augustine.
Do you have the flare, but not the web expertise? Contact Us for a quote on giving your site that extra holiday glitz you need!
3. Give thanks to your customers
This is the perfect time of year to give thanks to those who love and support, not only you, but your business too! Send out an email to your past and present customers, letting them know you appreciate their brand loyalty. It’s almost guaranteed this will bring back at least one new sale or prospect. After all, what harm can it do? If anything, you will put smiles on your customers faces…what more could you ask for?
No way of getting the message out? Old City Web Services can design an e-mail template using your photos, logo and colors & text, upload your contact list(s) and send out a mass e-mail blast to all your customers for you! Contact Us for more info.