Small Business Marketing

/Small Business Marketing

Taking Inventory of Marketing Materials

2019-04-25T14:54:55-04:00April 16th, 2019|Content Marketing, Marketing, Small Business Marketing|

Taking inventory of your marketing materials is a two-step process. The first step in taking inventory of your marketing materials is to pinpoint your marketing budget. Consider last year's budget. Then answer this question: Was this enough to make your marketing strategy successful? Step two is assessing how valuable your marketing materials are by [...]

Use Listings and Online Reviews to Boost Your SEO

2019-02-01T16:44:56-04:00January 31st, 2019|Search Engine Optimization, Small Business Marketing|

Why Do Listings & Reviews Boost My SEO? More times than not, people research a business before making a purchase. A huge part of that research is checking their listings and online reviews. In fact, online reviews have been proven to affect 67.5% of purchasing decisions. Furthermore, search engines understand that consumers take online reviews [...]

Preparing Your Business For the New Year

2019-01-31T13:24:38-04:00January 4th, 2019|Advertising, Cyber Security, Small Business Marketing|

Preparing Your Business for the New Year The New Year often prompts businesses to reflect on the past fiscal year. On the other hand, it’s also an opportune time to prepare for the months to come. Use January to realign your marketing, security, and customer service strategies. Below is a general outline of questions to [...]

Local Social Media Campaigns

2019-01-31T13:24:38-04:00July 24th, 2018|Small Business Marketing, Social Media Campaign, Tips For Success|

There are three overall reasons to conduct an online campaign. In the text below, we’ll explain each scenario for you. Then, we'll give you an example of a successful local campaign that you can follow when it comes time for your business to launch a campaign of its own. Note: Social media is only one [...]

Find Your Ideal Customer in 3 Easy Steps

2019-01-31T13:24:39-04:00May 4th, 2018|Small Business Marketing, Tips For Success|

Identify Your Ideal Customer in 3 Steps Targeting too broad of an audience is one of the biggest mistakes you can make when planning a marketing strategy. The narrative is “all business is good business”. However, targeting your ideal customer is significantly more profitable. As a result, you can develop products and services based on [...]

OldCity Web Services – Highlights of 2017

2019-01-31T13:24:39-04:00January 12th, 2018|Advertising, Blogging, Branding, Design, eCommerce, Logo Design, Print Design, Pro-Bono/Community, Responsive Web Design, Search Engine Optimization, Small Business Marketing, Tips For Success, Website Design|

Check out a few highlights from our year in 2017. From website and print designs to new content services, SEO efforts, and pro bono projects – we’ve been busy! Advertorials Advertising and Content In 2017 we implemented a new type of advertising on OldCity.com, called advertorials. We now offer a 300-word blog, made-to-order for our [...]

Website Trends for 2018

2019-01-31T13:24:39-04:00January 2nd, 2018|Design, eCommerce, News, Small Business Marketing, Web, Website Design|

In 2017 several website trends caught traction which will remain popular throughout 2018. In the past year, we have noticed a major evolution in the design of small business sites. Cluttered pages, a lack of direction, and M.I.A. contact forms are a thing of the past. The message has been conveyed; business owners are realizing [...]

5 Small Business Tools To Use In 2018

2019-01-31T13:24:40-04:00December 15th, 2017|Small Business Marketing, Social Media, Tips For Success|

New Year’s Eve is a little over two weeks away, prompting small businesses to take a look at their business strategy. This year, make a New Year resolution for your business that is accomplishable and important! Commit to planning ahead with these small business tools. Sale and Promotion Tools In a city like St. Augustine, [...]

Use Social Media for your Holiday Campaign

2019-01-31T13:24:40-04:00October 24th, 2017|Black Friday, Cyber Monday, Facebook, Instagram, Small Business Marketing, Small Business Saturday, Social Media, Social Media Campaign, Twitter, Uncategorized|

Plan your Holiday Social Media Campaign for Black Friday, Small Business Saturday, and Cyber Monday. Kick-start Your Holiday Social Media Campaign on Facebook A Facebook event is the perfect way to spread the word about your campaign. First, create an event for your Black Friday sale, Cyber Monday sale and Small Business Saturday. The event feature [...]

Marketing When Just Starting Out

2019-01-31T13:24:45-04:00April 21st, 2017|Advertising, Marketing, Search Engine Optimization, Small Business Marketing, Social Media Marketing|

So, you've started a great business. It's something you've worked hard on and can't wait to share with the world. This is where marketing comes in handy. Marketing is how you get the attention of your target audience, how you build a following, and how you make that audience listen to what you're saying and [...]