Should You Purchase Online Banner Ads?
St. Augustine Lions Seafood Festival Digital Banner
As a small business in a city where tourism is booming, the short answer to this question is yes! In our last blog, Advertising Ideas, we discussed the best ways to advertise during Tourist Season. To no surprise, online banner ads and other ad spaces topped our list!
How They Work
Online banner ads are eye-catching and use links to push online visitors to business’ websites and landing pages. There are several outlets that allow you to advertise your business with a digital banner. But, the best way to reach vacationers with your banner is to place them on sites like OldCity.com. Visitors consider these sites as reputable, in fact, 70% of global respondents, consider websites to be the second-most trusted format to use while they are planning their vacation. These respondents, or vacationers, use websites to browse their options for lodging, activities, and restaurants.
Basically, visitors on OldCity.com are using the site as a source of information for St. Augustine. So, what better way for a small business in this region to reach potential customers?
How to Get Started with Online Banner Ads
Design
Online banner ads on OldCity.com come in a variety of designs! The design team at Old City Web Services custom designs each digital banner. Although there may be several online banner ads on one page, each one is compelling and unique.
When you hire a designer to create a digital banner you are optimizing its potential reach. Designers are trained to create interactive, responsive, and beautiful pieces to catch the eye of visitors. However, an advertisement that is created by a person without a design background may have subtle elements that will deter visitors.
Digital banner designs and banner spaces on OldCity.com are one of the least expensive ways to advertise. Why not consider adding one today?
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- Banner for GhoSt Augustine
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- Banner for Guy Harvey Resort
Choose A Space
The location of your digital banner is just as important as its design. On OldCity.com, you’ll find there are over two dozen pages that were created with advertising spaces in mind. Find which category best describes your niche and place your banner on the corresponding page.
Sub-pages:Attractions, Beaches, History and Culture, Music and Art, Night Life, Shopping, Sightseeing, Sports and Recreation, Weddings, Bed and Breakfasts, Campgrounds and Fish Camps, Condos and Resorts, Historic District, Hotels and Motels, Oceanfront Rentals, Short-term Vacation Rentals, Pet-Friendly Information, Fine Dining, Real Estate, Places of Worship
Landing Pages: Things to Do, Where to Eat, Where to Stay, The Community
Online banner ads on landing pages are viewed by more visitors, get more clicks per banner, and are more expensive than sub-page spaces.
Professional Photography Matters!
Smartphones give virtually everyone access to good, even great cameras. However, that does not make everyone a photographer. It is a skill set that requires years of training and experience to see and set up a well-composed photograph. Professionals see the details most of us miss, such as whether it is a good time of day to shoot your storefront or positioning a person so that a light pole is not coming out of the top of their head. It may be tempting to cut them from your website budget but that could be a costly mistake. But, a poorly shot photo reflects poorly on your business and speaks to your consumer subtly about the quality of what you are offering them. It could be the difference between choosing you or your competitor. Look at professional photography as a worthwhile investment in your success.
Mission Statement
Our mission at Old City Web Services is to navigate the world of web design, web development, and advertising for our clients so that they can focus on what they do best – manage their business! Our business intentions go beyond the metrics of graphics, coding, and SEO. Located on Florida’s First Coast, we run a personable home front service and consider our relationship with our clients as a partnership in their success. If you are looking to increase your business’ visibility give us a call at (904) 829-2772 or contact us today.
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Photo credits: Old City Web Services